Triple Happiness Strategy
Social Media Anti World Collider

Ok so one of my 2010 resolutions that I fully intend to keep is to do a better job getting out there among my peeps and sharing some random thoughts, for whatever value that might provide. I think the primary issues anyone who wants to do this on any sort of scale might need to address:

1) Continued social media fragmentation - ie. where to share
2) How to do this without it turning into a major time sink
3) How to achieve 1 and 2 without any worlds colliding precipitiously (to explain in just a moment)

My solution to 1&2 were to basically use Posterous as the catch-all property, ie. the outbound hub for all posts, and setting up a presence on the various sites that they themselves support for auto-posting. The hub and spoke model definitely makes sharing a breeze, so you only have to worry about the content.

For the worlds colliding thing, I basically put together the attached few slides over a bout of insomnia tonight, so please excuse some of the ugly slides. It is nearly 3 am. :)

The concept of colliding worlds was inspired as you may remember by George Costanza railing against the notion of his dating and his friend personas colliding, and I think there might be some truth in it inasmuch as whether we like it or not, we do manage the face that we portray to our family, friends, and work quite differently. Further while I hear and do not disagree at all with the case for authenticity, the reality is most of us do divide our life into spheres, and so then I think there becomes a need to assign audiences & a purpose to the various social platforms that we might want to share our thoughts with.

Anyway, what do you think of all this…does this make sense? Does yours look similar? Or do you think that worlds colliding is in fact the point in the new media landscape (ie, keeping it real)? What does your personal social media strategy/ ecosystem look like?

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